{"id":1558,"date":"2022-11-22T14:59:24","date_gmt":"2022-11-22T14:59:24","guid":{"rendered":"https:\/\/gecrisk.com\/?p=1558"},"modified":"2022-11-22T14:59:24","modified_gmt":"2022-11-22T14:59:24","slug":"is-uber-pulling-its-reputational-fat-out-of-the-fire","status":"publish","type":"post","link":"https:\/\/gecrisk.com\/is-uber-pulling-its-reputational-fat-out-of-the-fire\/","title":{"rendered":"Is Uber Pulling Its “Reputational Fat” Out of the Fire?"},"content":{"rendered":"With all the negative Uber news taking place all over the world for the past few months – some of it quite serious and potentially materially damaging to the company — the following question bears asking: have they begun to turn the corner, starting to manage their reputation risk and associated underlying risks better, or are they simply scrambling to undo the damage that has already been done in a more superficial, less sustainable way?\r\n\r\nIf the former, it may be possible to posit that they are learning lessons that will help them convert their reputational risk into longer term value. If not, they may continue to suffer reputational risk downside.\r\n\r\nLet\u2019s take a look at some of the details. Back in the fall of 2014, they certainly seemed underprepared or completely unprepared to deal with the fall-out of headlines like these:\r\n